Zane Lowe sits down with Roddy Ricch at the Petersen Automotive Museum, a fitting backdrop to breakdown his latest album, ‘LIVE LIFE FAST.’ The pair first discuss the inspirations behind Roddy Ricch’s biggest hits like “The Box” and “Die Young,” and Roddy explains that he is deeply inspired by Kanye West’s mentality and his definitions of home and work. The “Kanye mentality,” contributions from collaborators, and backdrops like Paris, Aspen and Hawaii are the pillars that shaped ‘LIVE LIFE FAST.’ Roddy Ricch also pays his respects to Virgil Abloh who he describes as an innovator, and explains that fashion and travel are important elements to his artistry. Listen to Roddy Ricch on Apple Music: https://apple.co/RoddyRicchYT
Music moves fast. To keep up with hungry fans and tireless creators, Apple Music launched New Music Daily, the latest and greatest must-hear songs from pop, hip-hop, Latin and beyond. Hosted by Zane Lowe, watch exclusive interviews with today’s most important artists.
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