Gracie Abrams - Free Now | Vevo Extended Play
The world got to know Gracie Abrams this year. More importantly, she got to know herself quite a bit better too. That’s the story behind ‘The Secret of Us,’ the singer-songwriter’s lush, confessional, and revelatory second album. The 13-song project arrived this summer in the wake of successful singles “Risk” and “Close to You,” a pair of tracks that stuck a couple toes out from under the whispery quilt of her previous work. An emergence from her shell was foreshadowed: Listeners could find jubilant synths, assertively strummed guitars, and toe-tapping tempos on 2021’s “Mess It Up” and in pockets of her debut album ‘Good Riddance.’ This is an artist who once considered songwriting and singing a “private practice.” During our Extended Play short film, the LA native reflects on how her withdrawn vocal style stemmed from a desire “not to be heard” while practicing and writing in her bedroom. These days, Gracie’s getting heard a lot. ‘The Secret of Us’ debuted at #2 on the Billboard 200. And this will be two autumns in a row that she’s opening for Taylor Swift. Followers are already responding in a huge way to these Vevo versions of songs from the album. The stirring “I Love You, I’m Sorry” take that we captured in Valentine Studios spread like wildfire across TikTok with more the 100k creates in the days following its premiere, quickly making it a high point of our young Extended Play series. Why did it resonate so well? We have a theory: fans can tell that Gracie is ready - more than ever - to show the world her true self.
Watch Gracie Abrams music videos: https://www.youtube.com/GracieAbrams
Gracie Abrams Instagram: instagram.com/gracieabrams Twitter: twitter.com/gracieabrams Facebook: facebook.com/gracieabrams Tiktok: tiktok.com/@tehegracietehe
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Executive Producer: JP Evangelista Executive Producer: Chris Pereira Executive Producer: Jordy Wax, Contrast Films Director: Seth Halter Creative Director, Production: Liz Hart Director, Line Production: Yanina Molina Senior Producer, Editorial: Ronni Leverich Producer: Stacey Branson Producer: Cole Brian, Contrast Films Producer: Anastasia Alvarado, Contrast Films Director of Photography: Tristan Gramling Head of Design: Sydney Emery Associate Creative Director: Brian Parisi Title Design & Motion: Nick Resnicow Director, Post Production: Michael Colman Senior Manager, Post Production: Dominic Siri Editor: Niki Murphy Senior Director, Talent Booking: Parul Chokshi Director, Talent Booking: Gabby Prisciandaro Head of Artist/Label Relations & Digital Marketing: David McTiernan
Hannah Gold - VP, Marketing, Interscope Chelsea Dodson - Creative, Interscope Allison Hsu - Digital Marketing, Interscope Carl Ryan - Artist Relations, Interscope Ynna Tugung - Commercial Partners, Interscope
Cooper Cowgill - Musical Director and Bassist Elle Puckett - Guitartist Casey Kalmenson - Keys and Co Musical Director Gabe Smith - Drummer and guitarist Tyler McCarthy - Guitarist Morgan Paos - Violinist
Engineer/Music Producer: Vinnie Ferra Tour Manager: Mackenzie Dunster Backline Tech: Andrew Isbell Backline Tech : Robert Nava Mixing Engineer: Michael Matta
Production Supervisor: Natalia Lax 1st AD: Derek Jaeschke 1st AC: Ben Steen 2nd AC: Jack Deichert Steadicam Operator: Renard Cheren
Gaffer: Tate McCurdy BBE: Clay Pacatte SLT: Tony Cantor SLT: Paul Kane Key Grip: Tiger Whitesides Best Boy Grip: Sam Le Bas Grip/Driver: Sam Satossky
A1: Maja Sazdic A2: Joshua Ben-Shoshan Sound Mixer: Taylor Coe
Prop Stylist: Chloe Kirk Talent Production Assistant: Izzy Eyre Production Assistant: Grant Collins Production Assistant: Kasey Percich Production Assistant: Giovanna Trujillo Production Assistant: Alexa Babin Production Assistant: Sam Gruenhagen
Colorist: Jacob McKee, Primary Producer: Alex Zhao, Primary Photographer: Abby Waisler
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Music video by Gracie Abrams performing Free Now (Live) | Vevo Extended Play.© 2024 Gracie Abrams, under exclusive license to Interscope Records, a division of UMG Recordings, Inc.
