The Making of ‘Unholy ft. Kim Petras’ (Vevo Footnotes)

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Sam Smith, Kim Petras – The Making of ‘Unholy’ (Vevo Footnotes)

Sam says there’s meaning behind every character and every move in “Unholy” – it’s wise to keep a sharp eye out. Director Floria Sigismondi says the singer wanted a video to celebrate the LGBTQ+ community, a goal that was successful, no doubt. ‘Cabaret’ and ‘Moulin Rouge’ were a couple of the films that inspired Sigismondi’s approach to tone; the director says “Unholy” is “the world of musicals thrown on its head” (turns out Sam is a big ‘Chicago’ fan). Find out about the choreography taking three weeks to nail, why Kim Petras was Sam’s first-choice partner, and how it felt to wear a corset during a grueling video shoot.

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Executive Producer: Micah Bickham
Producer: Ronni Leverich
Editor: Kevin Rose
Design: Sydney Emery
Format developed by: Sydney Emery, Justin Brown, Austin Prahl
Music & Talent: Annie Shapiro + Sam Mackoff

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