In this chapter of The Breakdown, @d4vd tells Mahogany the full story behind his viral hit “Romantic Homicide”, from getting fired at Starbucks over $14's worth of sandwiches to creating one of the biggest songs in the world.
After losing his job due to a misunderstood employee discount, @d4vd suddenly found himself with more time than ever to pour into music. Inspired by his earlier success with Fortnite montages and meme-heavy TikTok covers, he took a new direction: writing something raw, honest, and deeply personal. He freestyled “Romantic Homicide” in one take, in a makeshift studio inside a closet, against his mother’s initial advice, sparking a meteoric rise on TikTok.
With labels calling and a sudden leap into fame, d4vd used the song’s viral moment to introduce “Itami,” his enigmatic alter ego inspired by manga and anime, complete with a bloody shirt, blindfold, and a hauntingly beautiful aesthetic. Filmed in Arizona with director Tommy Killjoy and the Overcast team, the music video set the creative foundation for d4vd’s visual universe, centered around the poignant symbol of a blood-red rose, beauty that can hurt.
Watch @d4vd share openly about turning setbacks into stepping stones, how a $14 misunderstanding set the stage for global success, and why his darkest moments brought about his brightest breakthrough.
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