The 2nd Annual Cinderblock’s Block Party presented by Pacifico Beer! Crowds came to relax next to the poolside with live music, food, and drinks all day Friday, March 16 in Austin during SXSW.
The Block Party presented by Pacifico is an extension of Cinderblock's passion of music videos and sessions but with a really large party twist. Cinderblock brought incredible talent from Dallas as well as featuring musicians from across the country. 2018’s lineup was Rayland Baxter, David Ramirez, Suzanna Choffel, Medicine Man Revival, Mitchell Ferguson, and Matthew McNeal. Like any other Cinderblock hosted event, the entire party will be filmed by the Cinderblock video crew including - artists’ sets, event recaps, boomerangs and activations, sponsor promos, social, and more.